UK logo design industry, we have many examples of famous UK brands whose symbols are easily recognizable. Taking the example of Unilever logo, almost every consumer remembers their unique ‘U’ symbol that is made up of several smaller symbols. Any incidence of that ‘U’ on a product rings the bell of Unilever brand in your ears. A famous logo doesn’t really need additional typographic details in its design to make it identifiable.
Similarly, I believe that other UK brands can also be brave in de-cluttering their logos so that their symbol can become memorable among the consumers. In order to demonstrate the concept of de-cluttered logos, I present you a list of 15 famous UK brands and how their logos would appear in de-cluttered form.
The toughest challenge of logo designers is retaining clients. Despite producing quality designs, clients do drift away. I know designers who have outstanding designing skills, but still fail to retain clients. Do you know why? It is because persuading business logo design clients is the most grueling task for designers.
The initial task of a logo design artist is to get a client convinced to avail of the services. Thereafter, you have to persuade the client of your designing skills. Even if you design a logo well, finicky clients seem never satisfied. I am not saying that all clients are alike, but there are a few.
This post will highlight how you can win over the confidence of your clients to retain them.
Create a First Good Impression
The first thing that you need to do is to build a good image of yourself as a designer. It is the first impression that counts. You remember the famous adage, “The first impression is the last impression,” right!
This however does not imply that you dress up in expensive suits! It is the way you communicate with your client matters. You have to sound confident and professional to create a first good impression.
Show the Best Designs First
When you are convincing your client to hire you, it is imperative that you highlight the best logos you have designed. Do not make the mistake of showing the less important designs first. You can show them later on after you are hired.
If you have worked with a big brand previously, then highlight that in your portfolio to tempt clients.
Creating logos for services is more difficult than for tangible products. This is because a product has several physical characteristics that can be displayed easily in the company logo design. But for services, it is quite intricate to reveal the intangible properties of the business. The service industry includes categories such as hair saloon, matrimonial, catering, real estate and many other service oriented businesses.
Here are 20 inspiring service logos that can be used to gain ideas for corporate identity development.
Color in logo design identification and qualities to the logo but I think black and white logos are also helping you get strong business uniqueness. I collect 20 creative logos which will surely attract you to get a black and white logo designed for your business.
Burger king logo made its first appearance in 1969, and is still almost what it used to seem like before. It was started on December 4, 1954 in Miami, Florida, USA.
In 1969, Burger King recognized its famous Burger King “bun halves” logo that lasted till early 1990s.
Again in 1999, Burger King customized the Burger King logo that is a revised version of the original Burger King logo. The color of the restaurant’s name in the new Burger King logo was changed from ochre to orange. A blue swirl was added in the new Burger King logo which wrapped the burger, giving the Burger King logo a circular look. In all the logos the buns half always present fully.
In 2001, the new Burger King logo design got formal by all of the Burger King outlets established all over the country.
Ever wondered what company logos mean and whats the hidden message behind them? Wonder no more!
It feels great to know about the power of a logo and what benefits you can earn with them. However, I would say it is not enough getting a logo design just for the sake of having a logo for your company. Design a logo design more exceptional and I am sure other designers will agree with me.
I collected some famous logos here which will help you notice that a meaningful logo can leave an impressive impression on the customers & it will help you get a creative logo design for your company.
You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face. Wow, that is quite deep.
Am not sure how many of you have noticed a hidden symbol in the Federal Express logo.
Yeah, I am talking about the ‘arrow’ that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.
The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavors.
Carrefour is one of the biggest European retailers, and its also French for crossroads. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely youll see the letter C in the negative space between the two arrows.
At first, this logo might not make much sense. But if you look closely, youll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.
The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City Of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely, youll see the silhouette of a bear.
Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health – feeling good, a bird is a symbol of freedom. Relief from daily chores “ getting more out of life.
Paul Rand (who designed the iconic IBM logo in 1972) designed this ‘eye bee M’ logo in 1981. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions
The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.
Families & MARRIAGE:
The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about quite figuratively through the logo catches my attention.
This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key
Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it.
People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1′s and the light squares as 0′s. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.
Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary
|Radim Malinic is an award-winning graphic designer, artistic director and leading designer. Plays an important role in the graphic design world from advertising to print illustrations to form brand & logo design. He is one of the best successful illustrator artist with the famous brands such as Coca-Cola, Heineken, Dell, etc..,
The power of logos lies in their ability to be recalled by a customer. Generally, consumers remember a brand due to its imagery existence, the taglines and services. This is why a logo design is considered to be the major cause behind a business success or failure.
A number of brand business logos become an instant hit and captivate the clientele. While for others, it may take decades to get itself familiarized with its clients. Even a minor alteration in logo design can generate a huge impact on brand equity. People who remember your goods or services via one logo may not recall them via a new logo. But at the same time, a perfect logo redesign can satisfy your potential customers.
The Positive Impacts:
- Redesign of the logo will help improve the old logo design for a new look at your business.
- Helps to strengthen and update the brand image tarnished by previous logo.
- Business logo redesign increases the attention of consumers to provide new services.
- Logo redesign means that your company is current and dynamic.
- A number of new customers are attracted to your company.
The Negative Impacts:
- Business logo redesigning incurs significant cost.
- New business logo is very difficult to relate to your organization.
- It may take some time to design a new business logo to learn about the market.
- The new logo may not be admired by their brand of customers.
- Redesigning your business logo too much can harm the integrity and goodwill of the business.
Business logos are the cornerstone of effective brand identity. Often a company logo is dominated by businessmen and entrepreneurs. What we do not take into account is crucial in building strong credibility and reputation of your company. For any business, first impressions are crucial in determining the future evolution of society.
While designing a company logo, an important aspect that should be taken into account. The company logo is not just a symbol or visual signal is the essential identity of the organization and what it promises to deliver. Here are the important characteristics of a successful company logo:
The clarity and simplicity:
The first characteristic of successful business logo design is that they are simple and clear. This is because customers can remember and retrieve your brand name if the logo is easy to understand. All major brands such as McDonald’s, Pepsi and FedEx logos are simple but effective.
Relevance and coherence:
A company logo that is not compatible with the range of business products is ineffective. Great care must be made when designing commercial logos to include the values and principles of the organization. The logo designersshould keep in mind that logo must be relevant to what your business has to offer. Consistency is the key to effective brand recall.
Meaning and Purpose:
Another feature of business logos success is its overall meaning and purpose of the organization. A logo is no sense for business. The best brand logos have a legacy of the brand and the meaning attributed to those who communicate what the company represents. The meaning and purpose must be clearly posted on the company logo so that customers can easily understand the company and respond accordingly.
Support and cohesion
Sometimes a company logo looks good in concept to the screen, but does not work correctly when used in printing. The details of a company logo should be established with all marketing and promotion in mind. The company logo should be compatible with all forms of print media and outdoor and on-screen and online visibility.