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Feb 22 / steven.decent

De-Cluttered Logos of Famous UK Brands!

UK logo design industry, we have many examples of famous UK brands whose symbols are easily recognizable. Taking the example of Unilever logo, almost every consumer remembers their unique ‘U’ symbol that is made up of several smaller symbols. Any incidence of that ‘U’ on a product rings the bell of Unilever brand in your ears. A famous logo doesn’t really need additional typographic details in its design to make it identifiable.

Similarly, I believe that other UK brands can also be brave in de-cluttering their logos so that their symbol can become memorable among the consumers. In order to demonstrate the concept of de-cluttered logos, I present you a list of 15 famous UK brands and how their logos would appear in de-cluttered form.

Jun 21 / steven.decent

“Radim Malinic” The Award Winning Graphic Designer

Radim Malinic is an award-winning graphic designer, artistic director and leading designer. Plays an important role in the graphic design world from advertising to print illustrations to form brand & logo design. He is one of the best successful illustrator artist with the famous brands such as Coca-Cola, Heineken, Dell, etc..,Award-Winning-Graphic-Designer-Radim-MalinicAward-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Award-Winning-Graphic-Designer-Radim-Malinic

Sep 16 / steven.decent

Successful features of business logos

Business logos are the cornerstone of effective brand identity. Often a company logo is dominated by businessmen and entrepreneurs. What we do not take into account is crucial in building strong credibility and reputation of your company. For any business, first impressions are crucial in determining the future evolution of society.

While designing a company logo, an important aspect that should be taken into account. The company logo is not just a symbol or visual signal is the essential identity of the organization and what it promises to deliver. Here are the important characteristics of a successful company logo:

The clarity and simplicity:

The first characteristic of successful business logo design is that they are simple and clear. This is because customers can remember and retrieve your brand name if the logo is easy to understand. All major brands such as McDonald’s, Pepsi and FedEx logos are simple but effective.

Relevance and coherence:

A company logo that is not compatible with the range of business products is ineffective. Great care must be made when designing commercial logos to include the values and principles of the organization. The logo designersshould keep in mind that logo must be relevant  to what your business has to offer. Consistency is the key to effective brand recall.

Meaning and Purpose:

Another feature of business logos success is its overall meaning and purpose of the organization. A logo is no sense for business. The best brand logos have a legacy of the brand and the meaning attributed to those who communicate what the company represents. The meaning and purpose must be clearly posted on the company logo so that customers can easily understand the company and respond accordingly.

Support and cohesion

Sometimes a company logo looks good in concept to the screen, but does not work correctly when used in printing. The details of a company logo should be established with all marketing and promotion in mind. The company logo should be compatible with all forms of print media and outdoor and on-screen and online visibility.